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THE INTERNET AS CORPORATE MARKETING & COMMUNICATIONS PLATFORM ANALYSIS OF WEAKNESSES OF TRADITIONAL PUBLISHERS' AppROACH TO INTERNET USE EVOLVES INTO MECKLERWEB

New Service - Announced Here for First Time - Has Potential to Change Commercial Use of Internet pp. 1-5. This article is the first announcement of MecklerWeb, a very innovative Internet publishing and communications service. We describe Chris Locke's ideas about the future of electronic publishing and the Internet. Locke notes that most publishers have so far thought only in terms of transfering the standard Gutenburg hard copy paradigm to electronic format. He is not impre ssed by the ability to read Time or the New York Times online. He also describes the controlled circulation technical publication as an endangered species. Why? Because as Internet growth and technical capability continues to increase, companies will begin to question spending large dollar amounts for one time non dynamic hard copy advertisements. He foresees the ability to mount text and visual data on an internet gopher or web server at an order of magnitude less cost as an attractive alternative. We conclude with Locke's description of MecklerWeb, the commercial service he is launching for Mecklermedia. This service will offer companies a turnkey service for establishing an internet presence via the ability to announce goods and services on a Wor ld Wide Web based server accessible via such browsing tools as Mosaic. Additional services coordinated by industry based coalitions are planned. (Article is 27 kilobytes long)

COX ENTERPRISES, BELLSOUTH & PRODIGY INVOLVED IN JOINT VENTURES IN ATLANTA AREA, pp. 6-8

COX Enterprises has initiated a joint venture with BellSouth that will offer an N11 dial up service for electronic yellow pages and for the classified ads of the Atlanta Journal Constitution. It also is about to initiate a regional Prodigy Service. We publish a detailed summary of a talk given by COX Public Policy VP Alex Netchvolodoff at the TeleStrategies Bell Atlantic TCI Merger Conference in mid December. Also included is an interview with the developer of the regional Prodigy.

INTERVIEWS SHOW ADVANCED NETWORK AND SERVICES COMMERCIAL MARKETING EFFORTS IN DISARRAY, pp. 9-10.

Over nearly three months in interviews with present and past ANS employees, we have sought an understanding of the workings of the company. We learned that, from the inside its functioning as a government funded testbed for the products and services of it s sponsors was more important than its commercial mission. Employees told us that the commercial mission was hindered from the very beginning CEO Al Weis' lack of understanding of the Internet's culture and the needs of the commercial market place. ANS was never able to get a clear marketing mission statement put together and signed off on by everyone. As a result many marched to their own tune while the company with its basic operating infrastructure costs paid for by the NSF never fully understoo d what the actual cost of its delivery of commercial services was. The boundaries between CO+RE and the non profit branch of the company were never clearly demarcated. Both the image of the company and responsibilities of individuals were blurred. Run by research oriented technologists, ANS had difficulty developing a close rapport with its customers. Long term marketing functions were never developed and a plan to salvage the regional sales effort rebuffed. On January 1, 1994 Joel Maloff sales V P left the company.

ONE PERSON'S VIEW OF TECHNICAL SYNERGIES BETWEEN ANS AND NT, p. 10 MCI AND ANS WILL WIN THE VBNS - NSF SPREADS PRIZES WIDELY - CAN OF WORMS SEEN IN INTER - REGIONAL CONNECTIONS. pp. 11-12

We believe that we have been able to piece together with a great deal of certainty the identities of the winners of at least the first two components of NSF Solicitation 93-52. Herewith the prize winners: 1. The very high speed backbone: MCI with ANS as subcontractor. 2. The Network Access Points: New York City - Sprint Chicago - Ameritech and Bellcore Washington DC - Metropolitan Fiber Systems California - BARRnet and PacBell (we don't feel 100% about this one - i.e. the California NAP) 3. Inter-regional Connectivity is the messiest of the lot. Here while we are not certain, we believe that we see the clear outlines. CoREN apparently gets the award for its mid-levels while not yet having a transport agreement signed with an IXC. CoRE N has apparently had a falling out with MCI which has been unable to bid the desired ATM srevices. The other mid-levels we hear are being funded to do their own thing. The most dire view is that there could be the making of a chaotic situation, as a res ult of which the connectivity of ANSnet may be very difficult to replace -- opening the possibility of a third extension for MERIT and ANS. Two quotes from the article: "one view that suggests the current ANS backbone is unlikely to become CoREN. Since CoREN is to be ATM based the routers will therefore have to be different. It also emphasizes a recent falling out between CoREN and MCI app arently based on MCI's alleged unwillingness to give credible ATM delivery dates and pricing to CoREN. This fact and the fact that only about half the major mid-levels joined CoREN will ensure that there will be a lot of disruption. When you combine CoR EN's insistence on starting with ATM with the fact that most of the rest of the mid-levels are being funded to 'do their own thing,' a smooth transition is unlikely." "The players now seem so sure of the direction of the awards that they are changing employers. In addition to Vint Cerf moving from CNRI to MCI in early January, on January 18 ANS lost another vice president. Phill Gross, the Chair of IETF who had worke d for Cerf at CNRI before going to ANS in early 1991 moved back to MCI where he will again work on network architecture under Cerf. We are told that Gross took most of his staff with him to MCI."

HAS ANS FULFILLED CONDITIONS IMPOSED ON IT BY NSF IN SEPTEMBER 1990? pp. 12-13

Response to a COOK Report FOIA reveals that the NSF does not know.

IBM BUYS BANDWIDTH MANAGERS FOR ANS, p. 13

With network running at trueT-3 capability for the first time in December 1993 application of this equipment becomes practical.

WE LOBBY NATIONAL SCIENCE BOARD, pp.14-16

We reprint a January 25th "briefing" sent to the National Science Board that reminds them of the controversial elements of the NSF 93-52 award they will be asked to approve on Feb. 10 -11, 1994. Summarizing the checkered history of the last 3 years we pr esent a case against an ANS-MCI reaward.

THE NSF DIRECTOR'S ROLE IN THE SOLICITATION - CAN THE NATIONAL SCIENCE BOARD EXERT EFFECTIVE OVERSIGHT? pp. 17-18

We reprint com-priv comment from Steve Wolff explaining his role in the selection process for NSF 93-52. We add the results of our research into the actions of the National Science Board which having 40 to 50 NSF recommendations per meeting to approve se ldom if ever refuses to endorse what comes up from below.

COMPUTER NETWORKS AND HEALTH CARE - PART 4, pp. 18 - 21

We publish the final installment of our special report, Computer Networks and Health Care. The installment is in two parts: a short Policy Agenda for Using the Internet for Medical Commerce and lengthy section called a Short Guide to Resources.